Mind Key Difference Between Advertising and Marketing
Normally Advertising and Marketing make same sense, and most people consider them same. But in real Advertising and Marketing are two different processes and things. One thing which is common in both marketing and advertising is the objective. As the objective is same of Advertising and Marketing and that is, to make your product or service to be delivered to your potential customers. Marketing and advertising both are the backbone of any business. So, it is necessary for you to learn the difference which exists.
Difference between Advertising and Marketing:
Marketing is “How to prepare your product to take it into market” and “advertising is how you make your product popular in the market”.
Difference is very clear in above single line. But I would like to elaborate it to make it simpler.
Marketing and Advertising or two processes which come one after other. Marketing is first and advertising is second process. In marketing, you prepare your product, target your audience. Marketing tells you to understand who your potential customers are. And why your audience or customers are expecting from your services or products. In marketing process you choose your brand name, logo, and color, design elements of your products or services by keeping interests of your customers in mind. Because you have to take place in market by your unique quality, name, brand and image. And you have to attract share of the market. Marketing helps you to stand in market with bright vision and brand’s image.
When your marketing process is completed, the next process starts advertising. In marketing you convince the customers that you have the right product for them and in advertising are, how you tell them. Which media, process or method you use to communicate with audience or customers. Method, process or media you use to publish your brand to catch more attention of customers or audience is called advertising. How to market and how to advertise, it is your choice. Below are some tips and common methods used for advertising and marketing.
How to do Marketing:
Marketing starts from study about your audience or potential customers you going to target. Collect information about their values and what they need. Know their expectations. After completing research about your target area and audience, prepare your product name, logo and easy to remember slogan that communicate your brand message. Your brand name and logo should be easy to remember. Logo and name should be according to your brand and mission. It will enable your product to be unique in market. By making good homework on said points, your product will be able to get share of marketplace and this is the objective of marketing. To be at market.
How to do Advertising:
Marketing produces image of your brand and product. Once your image has been developed in the market by following marketing strategies and your brand / product or service has taken share of marketplace, the next process you should start is adverting of your brand. Now you need communication ways to spread your brand to your target audience. The ways you can use are Print media, Newspaper, Television, Radio or Internet. Social media like Facebook, Twitter and Google plus are inexpensive and more powerful ways to communicate with huge community and audience. Now it is up to you which advertising media you use. More you advertise your brand you get more likelihood and potential buyers.